This week's teardown · The garden edition SEO isn't a finish line. It's a growing season. Hey Reader, On Thursday I asked you to pull up your SEO provider's last report and see if it could answer three questions: what did they do, what changed because of it, and what's next. If that report passed, good. Hold onto that provider. If it failed, today's issue is the follow-through I promised: the exact questions that separate a team tending your garden from a team mailing you a smoke screen. But...

You don't plant a garden once. So why did your SEO stop? Hey Reader, Pit stop time. One idea, one fast check, back on the road. Here's the idea. I speak fluent motor oil, but this week I'm handing you a watering can: SEO is not a project you finish. It's a garden. Google changes the weather. Competitors keep planting. And the weeds grow whether you're watching or not: content going stale, links breaking, page speed slipping, rankings sliding one position at a time. Which brings up the trap: a...

Google won't tell you this. Oliver Pestalozzi will. Hey Reader, Quick one today. The episode I've been teasing all week is live. Google will happily tell you how to spend more money on Google Ads. Oliver Pestalozzi will tell you what Google isn't saying, and he built the training programs to know the difference. This conversation did not stay polite. Oliver doesn't hold back on the traps Google's own recommendations lead business owners into, and we went back and forth hard on the question...