Hey I'm Amber, a seasoned SEO coach specializing in helping marketing professionals learn SEO with ease. With a keen focus on strategy and foundational SEO, I bring a technical approach to the table. My expertise lies in communicating the three foundations of SEO to help you better craft an SEO strategy that will drive impactful results.
You don't plant a garden once. So why did your SEO stop?
You don't plant a garden once. So why did your SEO stop?Hey Reader, Pit stop time. One idea, one fast check, back on the road. Here's the idea. I speak fluent motor oil, but this week I'm handing you a watering can: SEO is not a project you finish. It's a garden. Google changes the weather. Competitors keep planting. And the weeds grow whether you're watching or not: content going stale, links breaking, page speed slipping, rankings sliding one position at a time. Which brings up the trap: a lot of businesses pay every month for "ongoing SEO" with no real idea what's being tended. So let's check yours. The 90-second transparency check.01 Pull up the last report your SEO provider sent you. 02 Try to answer three questions using only that report: What did they do last month? What changed because of it? What's the plan for next month? 03 Count how many you could answer without guessing. If a report can't answer all three, it's not a report. It's a smoke screen. To be fair: some genuinely good providers just under-communicate. This check doesn't prove anyone's lazy. But you're paying for the garden, and you deserve to know what's being watered, what's being pruned, and what's growing because of it. Coming SundayThe exact questions to ask your SEO provider to get real transparency, in plain English, no jargon degree required. Then Tuesday on Ready For Traction: why ongoing SEO works like a garden, and what actually happens to your rankings when you stop watering. Pit stop's over. Go check that report. |
Hey, I'm Amber
Hey I'm Amber, a seasoned SEO coach specializing in helping marketing professionals learn SEO with ease. With a keen focus on strategy and foundational SEO, I bring a technical approach to the table. My expertise lies in communicating the three foundations of SEO to help you better craft an SEO strategy that will drive impactful results.
This week's teardown · The garden edition SEO isn't a finish line. It's a growing season. Hey Reader, On Thursday I asked you to pull up your SEO provider's last report and see if it could answer three questions: what did they do, what changed because of it, and what's next. If that report passed, good. Hold onto that provider. If it failed, today's issue is the follow-through I promised: the exact questions that separate a team tending your garden from a team mailing you a smoke screen. But...
Google won't tell you this. Oliver Pestalozzi will. Hey Reader, Quick one today. The episode I've been teasing all week is live. Google will happily tell you how to spend more money on Google Ads. Oliver Pestalozzi will tell you what Google isn't saying, and he built the training programs to know the difference. This conversation did not stay polite. Oliver doesn't hold back on the traps Google's own recommendations lead business owners into, and we went back and forth hard on the question...
AI Overviews are eating your clicks. Here's what's left on the plate. Hey Reader, On Thursday I asked you to run a 90-second diagnostic: open Search Console, pull the last six months, and compare impressions against clicks. If you saw impressions climbing while clicks flatlined, you found the gap. Today we're tearing down what's causing it, and more importantly, what you can actually do about it. If you missed Thursday's Pit Stop, run the check now. It takes 90 seconds and the rest of this...