Hey I'm Amber, a seasoned SEO coach specializing in helping marketing professionals learn SEO with ease. With a keen focus on strategy and foundational SEO, I bring a technical approach to the table. My expertise lies in communicating the three foundations of SEO to help you better craft an SEO strategy that will drive impactful results.
Google won't tell you this. My guest built their training programs. — insider credibility in one line.
Google won't tell you this. Oliver Pestalozzi will.Hey Reader, Quick one today. The episode I've been teasing all week is live. Google will happily tell you how to spend more money on Google Ads. Oliver Pestalozzi will tell you what Google isn't saying, and he built the training programs to know the difference. This conversation did not stay polite. Oliver doesn't hold back on the traps Google's own recommendations lead business owners into, and we went back and forth hard on the question every brand is wrestling with in the zero-click era: how should you actually split your budget between organic and paid? On the lift in episode 10→The tricks buried in Google's own ad recommendations that quietly cost business owners money →The organic vs. paid debate: where each one earns its place in your budget, and where it doesn't →What the Google Ads training world taught Oliver about why most brands are set up to overspend →Simple, actionable tips if you're managing your own campaigns right now →How to know if what your agency is reporting actually means your money is working If you're running your own ads, thinking about running your own ads, or handing budget to an agency without fully understanding where it's going, this episode is required listening. Forward this to anyone who has ever wondered whether their ad spend is actually doing what they think it's doing. That's most people, by the way.
P.S. Next week on Ready For Traction, we're back in the technical weeds. Follow the show so it's waiting for you when it drops. |
Hey, I'm Amber
Hey I'm Amber, a seasoned SEO coach specializing in helping marketing professionals learn SEO with ease. With a keen focus on strategy and foundational SEO, I bring a technical approach to the table. My expertise lies in communicating the three foundations of SEO to help you better craft an SEO strategy that will drive impactful results.
This week's teardown · The garden edition SEO isn't a finish line. It's a growing season. Hey Reader, On Thursday I asked you to pull up your SEO provider's last report and see if it could answer three questions: what did they do, what changed because of it, and what's next. If that report passed, good. Hold onto that provider. If it failed, today's issue is the follow-through I promised: the exact questions that separate a team tending your garden from a team mailing you a smoke screen. But...
You don't plant a garden once. So why did your SEO stop? Hey Reader, Pit stop time. One idea, one fast check, back on the road. Here's the idea. I speak fluent motor oil, but this week I'm handing you a watering can: SEO is not a project you finish. It's a garden. Google changes the weather. Competitors keep planting. And the weeds grow whether you're watching or not: content going stale, links breaking, page speed slipping, rankings sliding one position at a time. Which brings up the trap: a...
AI Overviews are eating your clicks. Here's what's left on the plate. Hey Reader, On Thursday I asked you to run a 90-second diagnostic: open Search Console, pull the last six months, and compare impressions against clicks. If you saw impressions climbing while clicks flatlined, you found the gap. Today we're tearing down what's causing it, and more importantly, what you can actually do about it. If you missed Thursday's Pit Stop, run the check now. It takes 90 seconds and the rest of this...