Google won't tell you this. Oliver Pestalozzi will.

Hey Reader,

Quick one today. The episode I've been teasing all week is live.

Google will happily tell you how to spend more money on Google Ads. Oliver Pestalozzi will tell you what Google isn't saying, and he built the training programs to know the difference.

This conversation did not stay polite. Oliver doesn't hold back on the traps Google's own recommendations lead business owners into, and we went back and forth hard on the question every brand is wrestling with in the zero-click era: how should you actually split your budget between organic and paid?

On the lift in episode 10

→The tricks buried in Google's own ad recommendations that quietly cost business owners money

→The organic vs. paid debate: where each one earns its place in your budget, and where it doesn't

→What the Google Ads training world taught Oliver about why most brands are set up to overspend

→Simple, actionable tips if you're managing your own campaigns right now

→How to know if what your agency is reporting actually means your money is working

If you're running your own ads, thinking about running your own ads, or handing budget to an agency without fully understanding where it's going, this episode is required listening.

Forward this to anyone who has ever wondered whether their ad spend is actually doing what they think it's doing. That's most people, by the way.

Amber Active Media | SEO Sidekick | Ready For Traction

P.S. Next week on Ready For Traction, we're back in the technical weeds. Follow the show so it's waiting for you when it drops.