profile

Hey, I'm Amber

Hey I'm Amber, a seasoned SEO coach specializing in helping marketing professionals learn SEO with ease. With a keen focus on strategy and foundational SEO, I bring a technical approach to the table. My expertise lies in communicating the three foundations of SEO to help you better craft an SEO strategy that will drive impactful results.

Subscribe to get all my latest posts

seo sidekick is coming to show users how to audit their schema

Rich Snippets: The SEO Game-Changer

Ever wondered why some search results get those fancy snippets with ratings, prices, or recipe details? Or why your competitor's events show up directly in Google's search results while yours are buried in regular links? Enter Week 5 of my technical SEO series, where we're diving into Schema Markup & Structured Data. Because in today's SEO race, it's not just about having a fast website; it's about giving search engines crystal-clear readings of your content. πŸ“š SEO Term of the Week: "Schema...
READ POST
SEO Sidekick showing the importance of mobile optimization

Mobile-First Indexing: What Google Sees When Your Site Goes Mobile

Pull out your phone. Open your website. How does it look? More importantly, how does it feel to use? If you're squinting, pinching to zoom, or struggling to tap buttons, we've got work to do. Last week we tackled performance metrics and loading speed. Today, we're focusing on something that impacts every one of your visitors - mobile optimization and responsive design. πŸ“š SEO Term of the Week: "Mobile-First Indexing" Plain English: This means Google primarily uses the mobile version of your...
READ POST
SEO Sidekick is reviewing the speed map for site architecture

🏎️ Is Your Website Running on Premium or Regular Fuel?

"Your site seems fast enough to me," says the developer, testing it on their gigabit fiber connection from a high-end workstation. Last week, we built a solid engine with proper site architecture. Now it's time to squeeze every ounce of speed from your technical setup. Because in both racing and SEO, milliseconds matter. When 53% of mobile visitors abandon sites that take over 3 seconds to load, you can't afford to be slow off the line. πŸ“š SEO Term of the Week: "Core Web Vitals" Plain English:...
READ POST

Is Your Website's Engine Room Holding You Back? Let's Rebuild It

"Just add more internal links, that'll fix it!" says the SEO rookie, slapping random links across your pages like mismatched engine parts. Last week, we inspected our technical SEO vehicle. Now? It's time to build the engine - your site's architecture. Because throwing random internal links around is like connecting fuel lines with duct tape. It might hold for a lap, but you won't win any championships. πŸ“š SEO Term of the Week: "Site Architecture" Plain English: It's how your website's pages...
READ POST
SEO Sidekick

On Your Mark, Get Set.......RANK!

Welcome to Week #1 Of The Fast & The Optimized Before any race car hits the track, the pit crew runs through their essential checks. Your technical SEO team should be doing the same, but this time you'll have a better understanding of what they're actually doing when they say "we're working on your technical SEO." πŸ”§ Week - The Starting Grid πŸ” Site Indexing Status - Check if your pages are showing up in Google. Use tools like Google Search Console to verify how many of your pages are indexed...
READ POST
The SEO Sidekick superhero standing next to her race car

Technical SEO 🏎️ The Fast & The Optimized

You know you've heard an SEO or technical developer person or agency say, "Don't worry about the technical stuff – we've got it covered," 🀨 Heck, I can do one better! I was on a call with another vendor, and he told the client, "We have secret magic that we do to make your technical SEO succeed." Needless to say, I almost laughed out loud. πŸ“š SEO Term of the Week: "Technical SEO" Plain English: It's everything happening under the hood of your website that helps search engines crawl,...
READ POST
The SEO Detective is sharing her Pillar Page Blueprint

Pillar Pages: Your SEO Mothership

Just create more content," they said. "Quantity over quality," they said. Wrong again. After analyzing 25 top-performing websites, I discovered the shocking truth that the ones dominating search results aren't just creating more contentβ€”they're building strategic content empires with pillar pages as their foundation. πŸ“š SEO Term of the Week: "Pillar Pages" Plain English: Think of it as your content mothership. It's a comprehensive guide that covers a core topic broadly, while linking to...
READ POST

73% of content fails this simple search intent test

Hey Reader, "Just write quality content," they said."The traffic will come," they said. Wrong. It turns out that after analyzing 100 small business websites, here's the wild truth: 73% of their "high-quality" content was entirely misaligned with search intent. Why do you ask? They were answering questions nobody was asking. πŸ“š SEO Term of the Week: "Search Intent Types"' Plain English: The four different reasons people search online. Think of it as the "why" behind every Google search. Just...
READ POST
A character of a SEO agent fighting the civil war of internal linking

πŸ—‘οΈ Your Website's Civil War: Pages Fighting for Rankings?

Your SEO peacekeeper reporting for duty! πŸ›‘οΈ Remember when I promised to expose the dark side of internal linking? Well, buckle up, because your website might be hosting a civil war right now, and your pages are the unwitting soldiers! πŸ“š SEO Term of the Week: "Cannibalization"Plain English: When multiple pages on your site compete for the same search terms, effectively eating each other's rankings. It's like having your content play a game of hungry-hungry hippos with itself - nobody wins!...
READ POST