Hey Reader, Let’s clear something up that sounds technical but really isn’t. As AI becomes more involved in how search works, a lot of business owners are asking the same question: “How does Google decide which businesses it trusts?” The answer isn’t as complicated as it seems. It comes down to consistency — and that’s where citations come in. A citation is simply any place online where your business name, address, and phone number appear together. Think Google Business Profile, Apple Maps,...
1 day ago • 2 min read
Hey Reader, For the last year, AI search has felt like a magic trick. Type a question. Get an answer. Never leave Google. Great for users. Terrifying for businesses that rely on visibility, clicks, and traffic. But this week, something important shifted. Google announced that AI Mode will now display more in-line links to the sources behind its AI-generated answers — and that’s not a small update. That’s Google quietly admitting something SEO professionals have been saying all along: People...
9 days ago • 2 min read
Hey Reader, Website hacks are skyrocketing. Downtime is exploding. And every week, I get another frantic message that starts with: “My website disappeared from Google… help?” Here’s the blunt truth: If your site isn’t secure, your SEO doesn’t stand a chance. And no — this isn’t fearmongering. This is what happens when Google crawls your site and finds malware, broken URLs, redirects you didn’t create, or downtime that makes your website look like it’s running on duct tape. Let’s break down...
22 days ago • 2 min read
Hey Reader, Website hacks are skyrocketing. Downtime is exploding. And every week, I get another frantic message that starts with: “My website disappeared from Google… help?” Here’s the blunt truth: If your site isn’t secure, your SEO doesn’t stand a chance. And no — this isn’t fearmongering. This is what happens when Google crawls your site and finds malware, broken URLs, redirects you didn’t create, or downtime that makes your website look like it’s running on duct tape. Let’s break down...
22 days ago • 2 min read
Hey Reader, If you’ve been online for more than three minutes this month, you’ve probably seen the parade of “revolutionary” marketing agencies claiming: “SEO is dead.” “It’s all about AIEO now.” “Switch to GEO immediately.” “Don’t waste money on SEO — it’s all AI-SEO these days.” Meanwhile, I’m sitting here like… if you’re not first, you’re last — and none of these folks are even getting off the starting line. Let’s talk about what’s really going on. 🚨 The Buzzwords Are Multiplying — Not the...
29 days ago • 2 min read
Hey Reader, Let’s talk about the elephant in the (search) room — Google’s AI Overviews. More than half of all searches now end without a click. Yep, people are getting their answers straight from AI summaries — not your beautifully optimized content. And while the internet freaks out, I’m over here saying what I’ve said for years: 👉 If you’re not first, you’re last. Google’s AI isn’t “killing SEO.” It’s just changing the game — again. Here’s the deal: AI Overviews pull content from authority...
about 2 months ago • 1 min read
Hey Reader, Grab your flannel, fire up your favorite grunge playlist, and let’s kick off October the only way I know how: with a spicy SEO drop and a splash of real talk. 🚨 I’ve got something brand new for you: “SEO for Instagram” Micro Course — now live for under $10! Yup. You read that right. If you’re tired of posting into the Instagram void and hoping for the best… this one’s for you. ➡️ Click here to grab it for less than a PSL 👀 This course breaks down how to make your content...
3 months ago • 1 min read
AI agents aren’t “visiting”—they’re routing the journey. Across select datasets, agent/assistant-driven discovery approaches ~30% and has surged 5× in a year. The scoreboard is changing. Translation: Clicks matter less than being referenced. If an assistant can’t parse and cite your answer, you don’t exist in that flow. The shift (no fluff) • Rankings are table stakes. Citations = reach in agent ecosystems.• “Walls of text” underperform Q&A, bullets, and labeled facts.• Schema and entities...
4 months ago • 1 min read
Hot take: AI traffic is booming—and SEO is scrambling to keep up. Sessions from LLMs like ChatGPT and Gemini are exploding, and in some niches we’re already seeing AI-driven visits show up in analytics. 🔥 What that really means: SEO isn’t dead—it’s becoming AI-native. Keyword mashes and clickbait won’t cut it. AI systems pull answers directly from your content. If your answers aren’t structured, you’re invisible. The shift (no sugarcoating) Rankings are no longer the only scoreboard. Being...
4 months ago • 1 min read