Hey Reader, I'm going to be direct, probably more direct than most newsletters in your inbox. Because I'm genuinely concerned about something I keep running into, and I'd rather say it plainly than dress it up. Brands are handing their SEO decisions to AI. Not using AI as a tool. Not using it to support a strategy. No keyword research. No consideration of site history. No awareness of existing ranking momentum. Fully handing it the wheel. No human review of what those changes actually do to...
12 days ago • 5 min read
Hey Reader, I want to be honest with you about something this week. I use AI. Every single day. I lean on it hard for research speed, for data synthesis, for pulling together information faster than any human team could. It makes me better at my job. And I also believe, deeply, without hesitation, that AI without human strategy is one of the most dangerous things happening in digital marketing right now. I saw it up close this week. A new client came to me after leaving their previous agency....
19 days ago • 4 min read
Hey Reader, I want to have an honest conversation with you this week. Because I’ve been sitting across from clients lately — good clients, smart clients, brands doing the right things — and watching their faces when they look at their dashboards. The numbers look wrong. PPC clicks are down. Traffic reports look unfamiliar. And the first instinct is: something is broken. “Something IS changing. But broken? That’s not the word I’d use.” Here’s what I’m actually seeing — and what it means for...
26 days ago • 4 min read
Hey Reader, I want to talk about something I see constantly with brands that are doing SEO right, and still leaving serious visibility on the table. They've built solid organic rankings. Their content is strong. Their technical foundation is clean. And they're growing. But they're only running one engine. "SEO is the long game. PPC is the starting gun. The brands winning right now aren't choosing between them, they're running both." Here's what I mean, and why this matters more in 2026 than...
about 1 month ago • 3 min read
Hey Reader, Hey [Name], Let’s talk about something no one wants to admit — but almost everyone is doing. AI is generating a lot of content right now.Blog posts. Captions. Emails. Website copy. Probably some of yours, too. Don't feel guilty, I'm using it as often as I can, but only when it works well! And here’s the thing — that’s not the problem. The problem is publishing AI content exactly as it comes out and expecting it to rank, convert, or build trust. Because while AI can write fast, it...
3 months ago • 3 min read
Hey Reader, If I told you a year ago that Apple and Google would be teaming up to power local search together, you probably would’ve laughed. These two don’t exactly have a history of holding hands. And yet — here we are. Apple has officially partnered with Google’s Gemini AI to help power Siri. That means when iPhone users ask Siri for recommendations, services, or local businesses, Siri is now pulling answers using Google’s AI and Google’s data. Yes… that includes Google Business Profiles....
3 months ago • 2 min read
Hey Reader, Every January, the internet fills up with “SEO best practices for the year ahead.” Most of them are recycled. Some are flat-out wrong. And a lot of them make SEO feel way more complicated than it needs to be. So instead of adding to the noise, I want to simplify things. Here’s what actually matters in 2026 — not from theory, but from watching how search (and AI) really behaves. Not Every Page Deserves to Be Indexed One of the biggest mindset shifts I see business owners struggle...
3 months ago • 2 min read
Hey Reader, Let’s start 2026 with something that might be uncomfortable, but needs to be said. Most businesses don’t actually have an SEO strategy. What they have is a collection of tasks they’ve picked up over time — a few blog posts here, some keywords chosen years ago, a report from an agency that looked impressive but never turned into action. Somewhere along the way, an SEO audit was done, saved to a folder, and quietly forgotten. If that sounds familiar, you’re not behind — you’re...
4 months ago • 3 min read
Hey Reader, Let’s say the quiet part out loud. No business owner wakes up excited about SEO. No one brags about their sitemap. No one cares how fancy their website is. They care about one thing: Is it generating leads? If the phone isn’t ringing, none of the rest matters. And yet, I see businesses obsess over tactics instead of outcomes every single day. They chase trends, redesign their site for the third time, post content because they “should,” or jump to the next shiny thing when results...
4 months ago • 2 min read