This week's teardown · The garden edition SEO isn't a finish line. It's a growing season. Hey Reader, On Thursday I asked you to pull up your SEO provider's last report and see if it could answer three questions: what did they do, what changed because of it, and what's next. If that report passed, good. Hold onto that provider. If it failed, today's issue is the follow-through I promised: the exact questions that separate a team tending your garden from a team mailing you a smoke screen. But...
about 4 hours ago • 4 min read
You don't plant a garden once. So why did your SEO stop? Hey Reader, Pit stop time. One idea, one fast check, back on the road. Here's the idea. I speak fluent motor oil, but this week I'm handing you a watering can: SEO is not a project you finish. It's a garden. Google changes the weather. Competitors keep planting. And the weeds grow whether you're watching or not: content going stale, links breaking, page speed slipping, rankings sliding one position at a time. Which brings up the trap: a...
3 days ago • 1 min read
AI Overviews are eating your clicks. Here's what's left on the plate. Hey Reader, On Thursday I asked you to run a 90-second diagnostic: open Search Console, pull the last six months, and compare impressions against clicks. If you saw impressions climbing while clicks flatlined, you found the gap. Today we're tearing down what's causing it, and more importantly, what you can actually do about it. If you missed Thursday's Pit Stop, run the check now. It takes 90 seconds and the rest of this...
7 days ago • 4 min read
AI Overviews and Zero-Click Search: The 90-Second Check for Your Traffic Hi Reader, Welcome to the first-ever Pit Stop Thursday. One idea, one fast check, and you're back on the road. No fluff. That's the deal. Here's the idea: Google's AI Overviews now answer the question right at the top of the page. Which means a growing number of people see your information, get what they need, and never visit your site. Your click is the meal, and the AI is eating first. Want to know if it's happening to...
10 days ago • 1 min read
Hi Reader, I want to tell you about a client who came to me recently, because if you've ever hired someone to build your website, or you're about to, this story could save you a lot of money and heartache. This client did everything a responsible business owner should do. They didn't cut corners. They hired someone to build them a custom website on a popular website builder. They paid a fair, decent price for it. They got a genuinely beautiful site, clean design, nice photos, on-brand, and...
14 days ago • 6 min read
Hey Reader, I'm going to say some things this week that will ruffle feathers. Some of the most repeated SEO advice, the stuff that gets passed around like gospel, the rules business owners follow religiously, is either outdated, incomplete, or flat-out wrong. And following the wrong rules confidently is worse than following no rules at all. Because you feel productive while you quietly fall behind. So today, three SEO myths. Three things you probably believe. Three things that are costing you...
21 days ago • 5 min read
Hey Reader, I want to tell you about the cheapest, fastest, most devastating SEO mistake I have ever witnessed. It costs absolutely nothing to make. No budget required. No bad actor. No complex technical failure. Just one person, one checkbox, and one very bad Monday morning. Picture it. A business hires a new marketing person. Smart. Eager. Ready to make an impact. They get access to the CMS. They're poking around, learning the system, making some updates, cleaning things up. And somewhere...
28 days ago • 5 min read
Hey Reader, You know that feeling when a brand new restaurant opens up in your town? Gorgeous space. Interesting menu. Everyone's buzzing about it. But you won't go yet, because nobody you actually trust has been there. No reviews. No word of mouth. No data. So you wait. That's exactly what Google does with your brand new website. It shows up. Looks around a little. And leaves. Not because your site is bad. Not because your content isn't good. Because your site is unproven, and Google needs...
about 1 month ago • 5 min read
Hey Reader! I want to make sure I'm not sending you the wrong things. So let me ask you this... Where are you at right now? Learning more about SEO/web design Hesitant to invest...curious on return/value Ready to start improving traffic and conversions today No pitch here. I just want to send you the right strategy moving forward. Amber
about 1 month ago • 1 min read