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Hey I'm Amber, a seasoned SEO coach specializing in helping marketing professionals learn SEO with ease. With a keen focus on strategy and foundational SEO, I bring a technical approach to the table. My expertise lies in communicating the three foundations of SEO to help you better craft an SEO strategy that will drive impactful results.
This week's teardown · The undead edition There are zombies shuffling around your website. Hey Reader, It's October, so let's talk about the undead. Specifically, the ones living on your website right now. I call it zombie content. Old blog posts and forgotten pages that get no traffic, rank for nothing, and convert nobody. They're not dead, because Google still has them indexed. They're not alive, because they earn you nothing. They just shuffle along. And they are not harmless: What the...
This week's teardown · Claim your lane The map pack is the podium. Three spots, no page one. Hey Reader, Quick one this week, because it's the highest-return hour in local marketing and almost nobody spends it. When someone searches “near me,” Google doesn't lead with ten links. It leads with a map and three businesses. That's the podium. If you're not one of the three, your website never even gets a shot at the click. The good news: getting into that map pack doesn't take a six-month content...
This week's teardown · One mothership You're splitting your horsepower five ways. Hey Reader, Quick gut check. How many websites does your business actually own? Not how many do you use. How many exist. The main site, sure. But also the course site. The landing page for that webinar. The microsite from the launch two years ago. The blog someone parked on a subdomain. Go count them. I'll wait. The 90-second sprawl count 01 List every domain and subdomain your business owns. Check your...