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Hey I'm Amber, a seasoned SEO coach specializing in helping marketing professionals learn SEO with ease. With a keen focus on strategy and foundational SEO, I bring a technical approach to the table. My expertise lies in communicating the three foundations of SEO to help you better craft an SEO strategy that will drive impactful results.
This week's teardown · A true story He went all-in on AI lead gen. Google quietly stopped indexing his pages. Hey Reader, A business owner came to me recently with a site that wasn't getting traction. And the way he got there is the part I need you to hear, because it started with advice from someone he trusted. A friend of his, a roofer, had gone all-in on AI lead generation. Cancelled his other marketing. Let the AI do the content. And it was working for him. Real results, real leads. So my...
This week's teardown · The garden edition SEO isn't a finish line. It's a growing season. Hey Reader, On Thursday I asked you to pull up your SEO provider's last report and see if it could answer three questions: what did they do, what changed because of it, and what's next. If that report passed, good. Hold onto that provider. If it failed, today's issue is the follow-through I promised: the exact questions that separate a team tending your garden from a team mailing you a smoke screen. But...
Google won't tell you this. Oliver Pestalozzi will. Hey Reader, Quick one today. The episode I've been teasing all week is live. Google will happily tell you how to spend more money on Google Ads. Oliver Pestalozzi will tell you what Google isn't saying, and he built the training programs to know the difference. This conversation did not stay polite. Oliver doesn't hold back on the traps Google's own recommendations lead business owners into, and we went back and forth hard on the question...