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Hey I'm Amber, a seasoned SEO coach specializing in helping marketing professionals learn SEO with ease. With a keen focus on strategy and foundational SEO, I bring a technical approach to the table. My expertise lies in communicating the three foundations of SEO to help you better craft an SEO strategy that will drive impactful results.
Hey Reader, I want to start this week with something from my podcast. On Episode 4 of Ready For Traction, dropping this Tuesday, I talk about communication boundaries in business. Specifically, the kind that determines whether your business runs like a well-tuned machine or like a garage door that's always slightly open and anyone can just wander in whenever they feel like it. There's a story in the episode I think you'll recognize immediately. Picture a client who is genuinely great. Smart,...
Hey Reader, AI search is moving fast. ChatGPT is answering questions. Perplexity is citing sources. Google’s AI Overviews are eating the top of the SERP. And every week, a new wave of consultants and agencies are rebranding themselves as AI search experts. Some of them know exactly what they’re doing. Others learned about AI Overviews in a YouTube video last quarter and updated their Canva deck. Your job is knowing the difference before you sign a contract. 🔴 THE FIVE RED FLAGS Before you...
Hey Reader, I want to start this week with a story about two letters. Not two words. Not two sentences. Two letters. A client of mine has been in a newer building for about two years. Great location, established business, solid local presence, the kind of setup that should be ranking consistently in local map results. But over time, something quietly went wrong. Local map rankings started slipping. Nothing dramatic. No algorithm announcement. No obvious cause. Just a slow, steady decline that...