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Hey I'm Amber, a seasoned SEO coach specializing in helping marketing professionals learn SEO with ease. With a keen focus on strategy and foundational SEO, I bring a technical approach to the table. My expertise lies in communicating the three foundations of SEO to help you better craft an SEO strategy that will drive impactful results.
Hey Reader, I want to be honest with you about something this week. I use AI. Every single day. I lean on it hard for research speed, for data synthesis, for pulling together information faster than any human team could. It makes me better at my job. And I also believe, deeply, without hesitation, that AI without human strategy is one of the most dangerous things happening in digital marketing right now. I saw it up close this week. A new client came to me after leaving their previous agency....
Hey Reader, I want to have an honest conversation with you this week. Because I’ve been sitting across from clients lately — good clients, smart clients, brands doing the right things — and watching their faces when they look at their dashboards. The numbers look wrong. PPC clicks are down. Traffic reports look unfamiliar. And the first instinct is: something is broken. “Something IS changing. But broken? That’s not the word I’d use.” Here’s what I’m actually seeing — and what it means for...
Hey Reader, I want to talk about something I see constantly with brands that are doing SEO right, and still leaving serious visibility on the table. They've built solid organic rankings. Their content is strong. Their technical foundation is clean. And they're growing. But they're only running one engine. "SEO is the long game. PPC is the starting gun. The brands winning right now aren't choosing between them, they're running both." Here's what I mean, and why this matters more in 2026 than...