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Hey I'm Amber, a seasoned SEO coach specializing in helping marketing professionals learn SEO with ease. With a keen focus on strategy and foundational SEO, I bring a technical approach to the table. My expertise lies in communicating the three foundations of SEO to help you better craft an SEO strategy that will drive impactful results.
Hey Reader, Hey [Name], Let’s talk about something no one wants to admit — but almost everyone is doing. AI is generating a lot of content right now.Blog posts. Captions. Emails. Website copy. Probably some of yours, too. Don't feel guilty, I'm using it as often as I can, but only when it works well! And here’s the thing — that’s not the problem. The problem is publishing AI content exactly as it comes out and expecting it to rank, convert, or build trust. Because while AI can write fast, it...
Hey Reader, If I told you a year ago that Apple and Google would be teaming up to power local search together, you probably would’ve laughed. These two don’t exactly have a history of holding hands. And yet — here we are. Apple has officially partnered with Google’s Gemini AI to help power Siri. That means when iPhone users ask Siri for recommendations, services, or local businesses, Siri is now pulling answers using Google’s AI and Google’s data. Yes… that includes Google Business Profiles....
Hey Reader, Every January, the internet fills up with “SEO best practices for the year ahead.” Most of them are recycled. Some are flat-out wrong. And a lot of them make SEO feel way more complicated than it needs to be. So instead of adding to the noise, I want to simplify things. Here’s what actually matters in 2026 — not from theory, but from watching how search (and AI) really behaves. Not Every Page Deserves to Be Indexed One of the biggest mindset shifts I see business owners struggle...