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Hey I'm Amber, a seasoned SEO coach specializing in helping marketing professionals learn SEO with ease. With a keen focus on strategy and foundational SEO, I bring a technical approach to the table. My expertise lies in communicating the three foundations of SEO to help you better craft an SEO strategy that will drive impactful results.
AI agents aren’t “visiting”—they’re routing the journey. Across select datasets, agent/assistant-driven discovery approaches ~30% and has surged 5× in a year. The scoreboard is changing. Translation: Clicks matter less than being referenced. If an assistant can’t parse and cite your answer, you don’t exist in that flow. The shift (no fluff) • Rankings are table stakes. Citations = reach in agent ecosystems.• “Walls of text” underperform Q&A, bullets, and labeled facts.• Schema and entities...
Hot take: AI traffic is booming—and SEO is scrambling to keep up. Sessions from LLMs like ChatGPT and Gemini are exploding, and in some niches we’re already seeing AI-driven visits show up in analytics. 🔥 What that really means: SEO isn’t dead—it’s becoming AI-native. Keyword mashes and clickbait won’t cut it. AI systems pull answers directly from your content. If your answers aren’t structured, you’re invisible. The shift (no sugarcoating) Rankings are no longer the only scoreboard. Being...
If you’re still optimizing content like it’s 2018, consider this your urgent wake-up call: Google’s AI Overviews are fundamentally reshaping the search landscape, and your website might already be losing critical visibility without you even knowing it. In this comprehensive guide, I’ll precisely break down what AI Overviews are, how they function, and provide actionable strategies to adapt your SEO approach, ensuring you're not left wondering why your traffic has plummeted. Trust Over Tactics...