Hey Reader, Let’s talk about the elephant in the (search) room — Google’s AI Overviews. More than half of all searches now end without a click. Yep, people are getting their answers straight from AI summaries — not your beautifully optimized content. And while the internet freaks out, I’m over here saying what I’ve said for years: 👉 If you’re not first, you’re last. Google’s AI isn’t “killing SEO.” It’s just changing the game — again. Here’s the deal: AI Overviews pull content from authority...

AI agents aren’t “visiting”—they’re routing the journey. Across select datasets, agent/assistant-driven discovery approaches ~30% and has surged 5× in a year. The scoreboard is changing. Translation: Clicks matter less than being referenced. If an assistant can’t parse and cite your answer, you don’t exist in that flow. The shift (no fluff) • Rankings are table stakes. Citations = reach in agent ecosystems.• “Walls of text” underperform Q&A, bullets, and labeled facts.• Schema and entities...

Hot take: AI traffic is booming—and SEO is scrambling to keep up. Sessions from LLMs like ChatGPT and Gemini are exploding, and in some niches we’re already seeing AI-driven visits show up in analytics. 🔥 What that really means: SEO isn’t dead—it’s becoming AI-native. Keyword mashes and clickbait won’t cut it. AI systems pull answers directly from your content. If your answers aren’t structured, you’re invisible. The shift (no sugarcoating) Rankings are no longer the only scoreboard. Being...