Hey I'm Amber, a seasoned SEO coach specializing in helping marketing professionals learn SEO with ease. With a keen focus on strategy and foundational SEO, I bring a technical approach to the table. My expertise lies in communicating the three foundations of SEO to help you better craft an SEO strategy that will drive impactful results.
Can you repost your newsletter as a blog? (I got asked this week)
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This week's teardown · Repurpose, don't republish
One strong original beats ten weak copies.Hey Reader, Quick one this week, and a thank-you to start. I don't say it enough, so here it is: thank you for being on this list. You could let these emails pile up unread, and instead you open them. That means a lot, and it is not lost on me. Now, the thing I want to hand you this week came straight out of a client call. They asked if they could take their monthly newsletter and just drop it on their website as a blog post. Save the work. Totally reasonable question, and if you've ever thought about it yourself, good instinct. Reusing what you already wrote is smart. Here's the catch. When the exact same content lives in two places, Google doesn't ask you which version matters. It picks one and quietly buries the rest. So you can do the work twice and still end up invisible, or worse, with your own two pages fighting each other. Longtime readers will recognize that move: it's keyword cannibalization wearing a different coat. The good news: there is a right way to reuse what you already wrote. It's repurposing, not republishing.
Your wrench for the weekI went deep on this in this week's Ready For Traction episode, including the copies your own website makes without telling you and how to clean them up. And I put together a one-page Content Repurposing Rulebook you can keep next to your keyboard. Both are waiting for you.
Grateful you're here and doing the work to do this right. See you out there, Amber P.S. Your homework: run the quote test on your most important page. Copy one full sentence from it, paste it into Google in quotation marks, and see how many of your own URLs come back. One is perfect. More than one, and you know what this week's project is. |
Hey, I'm Amber
Hey I'm Amber, a seasoned SEO coach specializing in helping marketing professionals learn SEO with ease. With a keen focus on strategy and foundational SEO, I bring a technical approach to the table. My expertise lies in communicating the three foundations of SEO to help you better craft an SEO strategy that will drive impactful results.
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