Hey Reader,

If I told you a year ago that Apple and Google would be teaming up to power local search together, you probably would’ve laughed. These two don’t exactly have a history of holding hands.

And yet — here we are.

Apple has officially partnered with Google’s Gemini AI to help power Siri. That means when iPhone users ask Siri for recommendations, services, or local businesses, Siri is now pulling answers using Google’s AI and Google’s data.

Yes… that includes Google Business Profiles.

This is one of those quiet updates that doesn’t sound flashy — but fundamentally changes how local businesses get discovered.

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What’s Actually Happening (In Plain English)

When someone asks Siri things like “best plumber near me,” “coffee shop open right now,” or “who fixes AC units,” Siri is no longer relying only on Apple’s own data sources.

It’s leaning on Google.

Google’s AI. Google’s understanding of local intent. And Google Business Profile information.

This is a rare Apple 🤝 Google moment — and for local businesses, it’s a big deal.

Why This Is Huge for Mobile Visibility

Let’s talk scale for a second.

Between Android devices and iPhones, Google data is now influencing visibility across roughly 99% of the smartphone market. That means your Google Business Profile isn’t just helping you show up on Google Search and Google Maps anymore.

It’s helping you show up inside Apple’s ecosystem, too.

Without spending a single extra dollar on ads.

If your Google Business Profile is well-optimized, active, and accurate, you’re now eligible to appear when users search through:

• Google Search
• Google Maps
• Android voice search
• Apple Siri searches

That’s a massive expansion of reach — especially for local businesses that rely on calls, directions, and walk-ins.

The Bigger Picture Most People Are Missing

Google Business Profiles are no longer “just a Google thing.”

They’re quickly becoming the default data layer for AI-powered local search — regardless of the device someone is using.

AI needs trusted, structured, up-to-date information to answer questions confidently. And right now, Google’s local data is one of the most reliable sources available.

So if your profile is optimized, complete, and active, you’re positioned to benefit from more searches than ever before.

And if it’s not?

Siri won’t hesitate to recommend the business down the street instead.

Quick Action Steps to Make Sure You Don’t Miss Out

You don’t need a full overhaul to benefit from this shift. But you do need to be intentional.

Start here:

Make sure your business name, address, phone number, and hours are accurate. Inconsistencies confuse AI systems — and confusion costs visibility.

Choose the right primary category and relevant secondary categories. This helps Google (and now Siri) understand exactly what you do.

Add recent photos and keep them updated. AI favors profiles that look active and real, not abandoned.

Use your business description to clearly explain who you help and what you offer — not keyword-stuffed nonsense, just clarity.

Stay active. Posts, updates, and reviews all signal that your business is alive and engaged.

None of this is complicated — but it’s foundational.

Final Take

Apple and Google teaming up wasn’t on anyone’s bingo card. But for local businesses, it’s an opportunity hiding in plain sight.

Your Google Business Profile now influences visibility across nearly every smartphone in your customers’ hands.

That makes it one of the most powerful assets in local SEO today.

If it’s optimized, you win more opportunities without paying more for traffic.
If it’s neglected, AI will happily send your future customers elsewhere.

And in a mobile-first world, that’s not a risk worth taking.