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Hey, I'm Amber

AI Just Stole Your Clicks — Now What?

Published about 2 months ago • 1 min read

Hey Reader,

Let’s talk about the elephant in the (search) room — Google’s AI Overviews.

More than half of all searches now end without a click. Yep, people are getting their answers straight from AI summaries — not your beautifully optimized content.

And while the internet freaks out, I’m over here saying what I’ve said for years:

👉 If you’re not first, you’re last.

Google’s AI isn’t “killing SEO.” It’s just changing the game — again.

Here’s the deal:

AI Overviews pull content from authority sites that are easy for Google to understand. Not keyword-stuffed junk. Not cookie-cutter blog posts. Structured, clear, well-optimized content with trust signals all over it.

So if your site has:

  • A confusing page structure
  • Weak E-E-A-T (Experience, Expertise, Authority, Trust)
  • Or content that reads like it was written for robots…

You’re probably invisible in AI search.

The fix?

1️⃣ Double down on clarity and structure — schema, headings, internal linking.

2️⃣ Focus on credibility — author bios, reviews, consistent branding.

3️⃣ Create real expertise content — the kind only you can write.

AI isn’t replacing SEO. It’s evolving it.

Be the site AI wants to quote — not the one it skips over.

See you at the top (or at least above the fold 😉),

Amber

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Hey, I'm Amber

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Hey I'm Amber, a seasoned SEO coach specializing in helping marketing professionals learn SEO with ease. With a keen focus on strategy and foundational SEO, I bring a technical approach to the table. My expertise lies in communicating the three foundations of SEO to help you better craft an SEO strategy that will drive impactful results.

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