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Hey I'm Amber, a seasoned SEO coach specializing in helping marketing professionals learn SEO with ease. With a keen focus on strategy and foundational SEO, I bring a technical approach to the table. My expertise lies in communicating the three foundations of SEO to help you better craft an SEO strategy that will drive impactful results.
Hey Reader, Let’s talk about the elephant in the (search) room — Google’s AI Overviews. More than half of all searches now end without a click. Yep, people are getting their answers straight from AI summaries — not your beautifully optimized content. And while the internet freaks out, I’m over here saying what I’ve said for years: 👉 If you’re not first, you’re last. Google’s AI isn’t “killing SEO.” It’s just changing the game — again. Here’s the deal: AI Overviews pull content from authority...
Hey Reader, Grab your flannel, fire up your favorite grunge playlist, and let’s kick off October the only way I know how: with a spicy SEO drop and a splash of real talk. 🚨 I’ve got something brand new for you: “SEO for Instagram” Micro Course — now live for under $10! Yup. You read that right. If you’re tired of posting into the Instagram void and hoping for the best… this one’s for you. ➡️ Click here to grab it for less than a PSL 👀 This course breaks down how to make your content...
Hot take: AI traffic is booming—and SEO is scrambling to keep up. Sessions from LLMs like ChatGPT and Gemini are exploding, and in some niches we’re already seeing AI-driven visits show up in analytics. 🔥 What that really means: SEO isn’t dead—it’s becoming AI-native. Keyword mashes and clickbait won’t cut it. AI systems pull answers directly from your content. If your answers aren’t structured, you’re invisible. The shift (no sugarcoating) Rankings are no longer the only scoreboard. Being...